How to Write Sales Letters for your Business

Sales letter is considered the workhorse of any direct-mail sales effort. Sales letter has been around for a hundred years, and from the last 50 years, the experts are working at fine-tuning its appeal.

Many direct-mail campaigns consist of sales letter only. You can easily duplicate and reproduce the newsletter. It is very simple to test it. A well-written sales letter offers you the opportunity to "make your case" to the prospect.

Here are some principles that you can follow to write a good sales letter.