September 9, 2008

Is "Nichemanship" Still a Critical Component of Business Success?

According to an online marketing directory, nichemanship is a term used to refer to the art of skilful selection of market segments in which a firm can compete effectively.

Nichemanship is about positioning your products and services so that, in the minds of your customers, there could not be a suitable substitute for the services you provide and the products you sell.