Fatal Branding Mistakes Business Owners Make

In launching a new business, branding can often be an aspect given far less attention than it really deserves, and this can cause a number of problems and issues in the future. The brand of a product or service, or the company as a whole, can make a huge difference as far as its success is concerned. Think of the many brands which are clearly in the general public's consciousness, and then ask yourself, how they managed to get there.

In some cases, it is simply as a result of longevity. Naturally, major brands or companies which have been around for many years have become well known, and household names. But there are many new companies, organizations and services available which have not been around for very long at all, and yet they have already achieved a high level of status and recognition.

More...