Online Advertising Strategies for Publicity and Profit

If there's one constant in the business world, it's advertising, and regardless of how technology and communication change, advertising always adapts and grows into new and diverse markets. Decades ago, the best advertising you could buy was in newspapers and other large publications. While print media is still one of the best places to advertise your business or product, online advertising is quickly becoming the preferred method of getting the word out cheaply and effectively.

More…

Are You Losing Customers Because They Don’t Trust You?

If you are running any kind of business online, it is vital to build rapport with your customers and prospects if you are to achieve even a modicum of success. Having a solid relationship with your prospects is important because at the end of the day it could mean the difference between making or losing a sale.

More…