March 23, 2008

Don't Just Brand Your Business, Brand Yourself

This title means what it says... don't just brand your business, but brand yourself! 'You are your business' - especially in the Micro and HBB (Home Based Business) sector. It is very important for potential clients to trust you as well as your business. So put some energy into branding yourself, as well as your business.


Turbulent Business Times? Focus On The Customer

As technology marches on, you hear about all sorts of marketing: telemarketing, internet marketing, and so on. What you don't see businesses focused on anymore is the customer. Instead of asking for a name, most companies ask for your "customer ID number". Instead of saying "good morning, and thank you", you hear, "which department can I transfer you to". The customer has truly become lost in the shuffle of electronics and new age gadgets.