November 7, 2008

How Much Are You Researching?

In order to have strong marketing you first need to lay down the foundation of research that your marketing is going to be resting on. This is one of the most important steps of marketing and what so many different people do everything they can to avoid if at all possible. The reason is because research can be a very lengthy process, and it is viewed by many as something a little more boring than they feel like bothering with.