January 16, 2009

Small Business Branding: The Power of Integration

Let me tell you about two different small businesses. Both have been in business similar amounts of time and yet they have followed two totally different paths.

One business feels integrated. It feels like a "big" business even though it is still only a fledgling. The other feels ad hoc. It feels as if the business owners cobbled together their business on a shoestring and at any moment it may close its doors.