July 29, 2009

The Benefits of User Generated Content

In today’s evolving web, consumers want to be more involved with the products and brands they purchase from. These types of consumers have been nicknamed, “prosumers”, entering us into an era of prosumption. The voice of these consumers come through in many forms of user-generated content (UGC), such as blogs, product reviews, testimonials, tweets, Yelp reviews, ratings, etc.

As any SEO expert can attest, these types of UGC can be used to improve the organic search results and conversion rates by many websites who are online for business purposes. Before you leverage UGC for your online business, take note of these benefits so that you can make the most educated and informed decisions.