April 9, 2009

Unleash the Power of Publicity: Establish an Internet Presence

Publicity can mean increased visibility for your business, more traffic, and more sales. Even if you have a website for your business, one of the first steps to unleash the power of publicity is to establish a media friendly website.

The media, newspaper reporters, editors, and journalists will want to take a quick glance at your site to see if it, and you, are credible. If your site is strictly a sales tool, consider setting up a separate blog or website that is for the media. Use press releases as a tool to increase the visibility of your product, rather than to directly generate sales.