Business Success: Beware of the Four Most Dangerous Words in Business!

Business success often depends more on understanding and acknowledging what you do not know about your business than it does on what you do know about your business. Many entrepreneurs and small business owners have huge blind spots regarding their businesses and what they know or don’t know about building and growing a successful business. And, because they are immersed in the business, entrepreneurs often lack objectivity regarding their businesses.

The four words that can almost always stop business owners from objectively listening to advice, conversation, or comments are: I already know that.

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