Why Sales Letter Writing Needs Motivation?

I can sit here all day giving you tips and hints on headlines and phrases that sell. But none of it will do you any good if you just plain hate sitting down at the keyboard. If you can't stand writing, you're in good company. Most of us feel the same. I once asked a high school English teacher how many of her 300 students liked to write. "Oh, about 9 of them," she said. Everyone from Mark Twain to Bart Simpson has faced a blank sheet of paper for hours with no idea of what to put on it.

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