What Do You Want To Communicate During Web Site Design

Okay, you're at the point where you know basically what your web site is about. You also understand your audience. Now it's time to figure out what you are trying to tell your audience. What message or messages are you attempting to deliver?

What I usually do at this stage of the game is get a blank pad of paper and a good pen, go to the park (assuming it's a nice day) or someplace quiet and think. Another good place is the local library, although the office conference room will do in a pinch.

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