Reciprocal Links - Good for SEO & Google Ranking?

One of the important factors in ranking well on search engines such as Google is ensuring that you have a number of links pointing from other websites to your website. Website links can be a confusing thing. There are many terms used to describe them including one way links, reciprocal links, backlinks, inbound links. But to explain what I'm talking about here, lets say you own ACME Shoe Sales, and you are on another website say www.great-aussie-footwear.com and you see a link that says "Visit ACME Shoe Sales" and you click on it - and it takes you to the ACME Shoe Sales, then this helps the ranking of ACME Footwear (*ACME Shoe Sales – editor).

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