January 3, 2008

Article Marketing Drives Sales and Improves Search Engine Rankings

Article marketing is, as its name suggests, a form of advertising that involves the distribution of articles. Though we most commonly associate the term with the Internet, article marketing is nothing new, and it actually predates the Internet.

Business owners have been using articles as a means of attracting new customers for years. In fact, article writing has been utilized as a marketing tool since the advent of the newspaper business.